The love affair between music, art, culture and fashion has united the talent group Sea You Are Free. The boundaries between these worlds are often blurred, with musicians, designers, and artists collaborating creatively together. Collaborations keep the creative control in the hands of the individual, while generating inspiration from a larger range of influences. The collective view of the group, as well as the individual mind-sets, facilitates the evolution of the brand’s perspective and in doing so, overcomes a potentially limiting idea of what the brand represents. By collaborating with musicians, designers, artists and environmentally conscious individuals and organizations, Sea You Are Free continues to develop in many ways.